Founded in 1989, Sasseur Group is one of the leading premium outlet groups in China focusing on the operation of retail outlets. Sasseur Group manages 17 outlets (including 4 owned by Sasseur REIT), with another 1 upcoming outlet. Leveraging on the founder's (Mr. Vito Xu) passion for art and culture in its design, Sasseur Group offers a unique lifestyle experience for its customers.
Vito Xu is the founder and chairman of Sasseur Group with a wealth of experience in the fashion industry. He is an innovative leader with artistic passion, acute business insights and outstanding planning capabilities.
He is a recipient of numerous prestigious awards for his contributions to the development of the outlet industry, including “Asia's Top Entrepreneur 2019” by Fortune Times, “the Knight of the Order of the Italian Star” by the Italian president, Sergio Mattarella, “Meritorious Figure of the 40th Anniversary of China's Commercial Reform and Opening-up” and “Outstanding Asian Entrepreneur”.
Mr. Xu left university in 1991 and that year, he opened the Sasseur fashion house in Chongqing's Jiefangbei district, which was later to become the top shopping destination in Western China. Subsequently, Mr. Xu's frequent trips to Italy ignited his artistic and fashion aspirations. He then established his own brand of women's clothing, under the “Sasseur” brand name in 2001.
Sasseur Group later went on to successfully obtain distribution rights for many international designer fashion brands. The Group's first outlet, Chongqing Liangjiang, was a hit with shoppers when it was opened in 2008. By 2012, it had achieved RMB1.2 billion in sales, clinching first place within China's outlet industry.
Yang Xue is the co-founder of the Sasseur brand and spouse of Vito Xu. She was bestowed the name “Sasseur” by Mr. Xu in 2009. The couple share their love for fashion, art and beauty through the Sasseur brand which they have worked on together for close to 20 years.
Ms. Yang is the brand architect for Sasseur Group and she emphasises on the “four core values of emotions, aesthetics, location, and capital as fundamentals to Sasseur Group's art commerce ‘Super Outlet' business model”.
Ms. Yang plays a key role in the strategic development of Sasseur Group, heading its nominating & renumeration committee, international centre, as well as Sasseur outlets' branding, human resources, domestic and international public relations. Known for her ingrained fashion sense, she was also named “Most Stylish Figure of 2019” by Yaok Institute.
Established the Sasseur brand through the opening of a café
Built headquarters in Bishan, Chongqing
Sasseur Group invited to open an outlet in Hangzhou, kicking off expansion to other tier-2 cities in China
Sasseur (Chongqing Liangjiang) Outlets achieved industry-leading sales of RMB1.2 billion in 4th year
Opening of 3rd Sasseur outlet in Chongqing Bishan
Opening of 11th Sasseur outlet in Lanzhou
Opening of 14th Sasseur outlet in Suzhou Bay