About UsSasseur Story

Strong Sponsor - Sasseur Group

Founded in 1989, Sasseur Group is one of the leading premium outlet groups in China focusing on the operation of retail outlets. Sasseur Group manages 17 outlets (including 4 owned by Sasseur REIT), with another 1 upcoming outlet. Leveraging on the founder's (Mr. Vito Xu) passion for art and culture in its design, Sasseur Group offers a unique lifestyle experience for its customers.

Sasseur Group's website

A leading operator in China's outlet industry
Number of
operating outlets


Connections with many international and
local brands


Total number of
VIP members

~13 million

As at 31 December 2023
Founder and Chairman: Vito Xu

Vito Xu is the founder and chairman of Sasseur Group with a wealth of experience in the fashion industry. He is an innovative leader with artistic passion, acute business insights and outstanding planning capabilities.

He is a recipient of numerous prestigious awards for his contributions to the development of the outlet industry, including “Asia's Top Entrepreneur 2019” by Fortune Times, “the Knight of the Order of the Italian Star” by the Italian president, Sergio Mattarella, “Meritorious Figure of the 40th Anniversary of China's Commercial Reform and Opening-up” and “Outstanding Asian Entrepreneur”.

The formation of Sasseur Group in the early years

Mr. Xu left university in 1991 and that year, he opened the Sasseur fashion house in Chongqing's Jiefangbei district, which was later to become the top shopping destination in Western China. Subsequently, Mr. Xu's frequent trips to Italy ignited his artistic and fashion aspirations. He then established his own brand of women's clothing, under the “Sasseur” brand name in 2001.

Sasseur Group later went on to successfully obtain distribution rights for many international designer fashion brands. The Group's first outlet, Chongqing Liangjiang, was a hit with shoppers when it was opened in 2008. By 2012, it had achieved RMB1.2 billion in sales, clinching first place within China's outlet industry.

Co-founder of Sasseur brand: Yang Xue

Yang Xue is the co-founder of the Sasseur brand and spouse of Vito Xu. She was bestowed the name “Sasseur” by Mr. Xu in 2009. The couple share their love for fashion, art and beauty through the Sasseur brand which they have worked on together for close to 20 years.

Ms. Yang is the brand architect for Sasseur Group and she emphasises on the “four core values of emotions, aesthetics, location, and capital as fundamentals to Sasseur Group's art commerce ‘Super Outlet' business model”.

Ms. Yang plays a key role in the strategic development of Sasseur Group, heading its nominating & renumeration committee, international centre, as well as Sasseur outlets' branding, human resources, domestic and international public relations. Known for her ingrained fashion sense, she was also named “Most Stylish Figure of 2019” by Yaok Institute.


Established the Sasseur brand through the opening of a café

  • Opened a fashion house in Chongqing
  • Became a distributor for international brands, promoting the development of Chongqing's fashion industry
  • Started high-end women's Sasseur brand

Built headquarters in Bishan, Chongqing

  • Bought land along Chongqing Airport Road in 2005 in preparation for the establishment of a brand base to enter the outlet industry
  • Commencement of operations of 1st Sasseur outlet, Chongqing Liangjiang; generated sales of over RMB450 million in first year

Sasseur Group invited to open an outlet in Hangzhou, kicking off expansion to other tier-2 cities in China

  • Opening of 2nd Sasseur outlet in Hangzhou
  • Warburg Pincus invested in Sasseur Group

Sasseur (Chongqing Liangjiang) Outlets achieved industry-leading sales of RMB1.2 billion in 4th year


Opening of 3rd Sasseur outlet in Chongqing Bishan

  • Opening of 4th Sasseur outlet in Nanjing
  • Private equity firm, L Catterton Asia bought stakes in Sasseur Group
  • Opening of 5th Sasseur outlet in Hefei
  • Opening of 6th Sasseur outlet in Kunming
  • Ping An Real Estate became a strategic stakeholder while L Catterton Asia increased its stake in Sasseur
  • Opening of 7th Sasseur outlet in Zhongdong Changchun
  • Opening of 8th Sasseur outlet in Xi'an
  • Opening of 9th Sasseur outlet in Guiyang
  • Public listing of Sasseur REIT on the Singapore Exchange, the first outlet retail REIT to be listed in Asia
  • Opening of 10th Sasseur outlet in Changsha

Opening of 11th Sasseur outlet in Lanzhou

  • Opening of 12th Sasseur outlet in Yangzhou
  • Opening of 13th Sasseur outlet in Xiamen

Opening of 14th Sasseur outlet in Suzhou Bay

  • Opening of 15th Sasseur outlet in Nanjing Jiangbei
  • Opening of 16th Sasseur outlet in Fuzhou
  • Opening of 17th Sasseur outlet in Shijiazhuang
  • Signed a cooperation agreement with the Guangzhou Baiyun District Government (广州市白云区政府) to build the largest Outlet Cultural Tourism Commercial Complex in South China